LIVE WEBINAR | October 28, 10 a.m. CST

The Intelligence Question: When AI Serves Industrial Marketing and When Humans Should Lead

AI can create more content, analyze more data and accelerate more tasks than ever before. But industrial marketing was complex long before AI entered the equation and adding more technology doesn't necessarily make the buyer, the business or the decisions any simpler.

Join Gena Killion, Simantel’s Executive Director of Data & Technology, on Wednesday, Oct. 28 at 10 a.m. CST for a practical conversation about where AI is creating meaningful value for industrial marketers, where human expertise still matters most and how marketing teams can make smarter choices about both.

Questions we'll cover:

• Where is AI actually improving industrial marketing today?
• Which decisions still require human context and judgment?
• How should marketers think about AI when the industrial buying journey is becoming more complex, not less?
• What does a practical human + AI model look like?